| 1902 |
The Founder Yoshigusu Kaito opened Kaito Shoten in Asakusa Shin-Moritacho (currently Yanagibashi) as a manufacturer and wholesaler of precious-metals and fancy goods. |
| 1906 |
Relocated to Nihonbashi Yonezawa-cho (Currently Higashi-Nihonbashi) due store expansion |
| 1919 |
Yoshikazu Kaito (2nd generation) inherited the family business from Yoshigusu Kaito |
| 1927 |
Relocated to Nihonbashi Yagenbori-cho (Currently Higashi-Nihonbashi) due store expansion |
| 1937 |
Reorganized to General Partnership Company Kaito Shoten |
| 1941 |
Established Cash Wholesale Store in Nihonbashi Yokoyama-cho |
| 1948 |
Reorganized to Kaito Co., Ltd. Ichiro Kaito (3rd generation) assumed the office as President |
| 1950 |
Established the trademark ETOILE |
| 1952 |
Started self-service sales method |
| 1959 |
Ichiro Kaito passed away. Yoshikazu Kaito (4th generation) reassumed the office as President |
| 1960 |
Introduced industry first new system “Partner Retail Store Membership Registration System” |
| 1961 |
Opened main building (currently the Fashion Store). Became the largest wholesale store in the Bakurocho Wholesale District |
| 1962 |
Established a community health-care facility, Nihonbashi General Clinic |
| 1970 |
Completed Etoile Hall (Currently the Living Store) |
| 1972 |
Opened comprehensive exhibition site Etoile Plaza (Currently the Living Store) (until 2020) |
| 1977 |
Established “Etoile Day-care Center” in the company (until 2014) |
| 1979 |
Changed trade name to Etoile Kaito & Co., Inc. |
| 1982 |
Established the Store Development Center and enhanced retail store support activities |
| 1985 |
Goro Kaito (5th generation) assumed the office as President |
| 1986 |
Opened Bridal Showroom Cheri-Mariee (until 2013) |
| 1986 |
Opened accessories and jewelry store (Currently the NEO Store) |
| 1990 |
Opened flower and wrapping paper store La Belle Saison (Currently the Home Decor Store)(until 2020) |
| 2002 |
Celebrated 100th Anniversary |
| 2004 |
Fumiko Kaito (6th generation) assumed the office as President |
| 2006 |
Established Wholesale Electronic Commerce (EC) website |
| 2011 |
Kinnosuke Hayakawa (7th generation) assumed the office as President |
| 2012 |
Renewed Wholesale EC Website to start ETONET |
| 2015 |
Opened cat goods store “Kamakura neco salon” |
| 2015 |
Opened travel pants store “Orarce” (until 2018) |
| 2015 |
Opened store which handles creator’s products from Japan & overseas “MONOTIAM” |
| 2016 |
Opened lifestyle shop “OTIUM” (until 2020) |
| 2016 |
Started new purchasing platform “iccokara”(until 2020) |
| 2016 |
Opened cat goods store “Kamakura neco salon Kichijoji store” |
| 2020 |
Opened cat goods store “Kamakura neco salon Ariake store”(until 2022) |
| 2020 |
Opened “BAKURO LOCAL MARCHE”(until 2022) |
| 2020 |
Purchasing Scan App Released |
| 2021 |
Purchasing Scan App Released |
