{"id":46,"date":"2019-08-01T21:52:08","date_gmt":"2019-08-01T12:52:08","guid":{"rendered":"http:\/\/spicefactory.xsrv.jp\/client\/etoile\/?page_id=46"},"modified":"2023-01-06T17:56:46","modified_gmt":"2023-01-06T08:56:46","slug":"history","status":"publish","type":"page","link":"https:\/\/etoile.co.jp\/en\/vision\/history\/","title":{"rendered":"History"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n \r\n <\/div>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
1902<\/th>\r\n The Founder Yoshigusu Kaito opened Kaito Shoten in Asakusa Shin-Moritacho (currently Yanagibashi) as a manufacturer and wholesaler of precious-metals and fancy goods.<\/td>\r\n <\/tr>\r\n
1906<\/th>\r\n Relocated to Nihonbashi Yonezawa-cho (Currently Higashi-Nihonbashi) due store expansion<\/td>\r\n <\/tr>\r\n
1919<\/th>\r\n Yoshikazu Kaito (2nd generation) inherited the family business from Yoshigusu Kaito<\/td>\r\n <\/tr>\r\n
1927<\/th>\r\n Relocated to Nihonbashi Yagenbori-cho (Currently Higashi-Nihonbashi) due store expansion<\/td>\r\n <\/tr>\r\n
1937<\/th>\r\n Reorganized to General Partnership Company Kaito Shoten<\/td>\r\n <\/tr>\r\n
1941<\/th>\r\n Established Cash Wholesale Store in Nihonbashi Yokoyama-cho<\/td>\r\n <\/tr>\r\n
1948<\/th>\r\n Reorganized to Kaito Co., Ltd. Ichiro Kaito (3rd generation) assumed the office as President<\/td>\r\n <\/tr>\r\n
1950<\/th>\r\n Established the trademark ETOILE<\/td>\r\n <\/tr>\r\n
1952<\/th>\r\n Started self-service sales method<\/td>\r\n <\/tr>\r\n
1959<\/th>\r\n Ichiro Kaito passed away. Yoshikazu Kaito (4th generation) reassumed the office as President<\/td>\r\n <\/tr>\r\n
1960<\/th>\r\n Introduced industry first new system “Partner Retail Store Membership Registration System”<\/td>\r\n <\/tr>\r\n
1961<\/th>\r\n Opened main building (currently the Fashion Store). Became the largest wholesale store in the Bakurocho Wholesale District<\/td>\r\n <\/tr>\r\n
1962<\/th>\r\n Established a community health-care facility, Nihonbashi General Clinic<\/td>\r\n <\/tr>\r\n
1970<\/th>\r\n Completed Etoile Hall (Currently the Living Store)<\/td>\r\n <\/tr>\r\n
1972<\/th>\r\n Opened comprehensive exhibition site Etoile Plaza (Currently the Living Store) (until 2020)<\/td>\r\n <\/tr>\r\n
1977<\/th>\r\n Established “Etoile Day-care Center” in the company (until 2014)<\/td>\r\n <\/tr>\r\n
1979<\/th>\r\n Changed trade name to Etoile Kaito & Co., Inc.<\/td>\r\n <\/tr>\r\n
1982<\/th>\r\n Established the Store Development Center and enhanced retail store support activities<\/td>\r\n <\/tr>\r\n
1985<\/th>\r\n Goro Kaito (5th generation) assumed the office as President<\/td>\r\n <\/tr>\r\n
1986<\/th>\r\n Opened Bridal Showroom Cheri-Mariee (until 2013)<\/td>\r\n <\/tr>\r\n
1986<\/th>\r\n Opened accessories and jewelry store (Currently the NEO Store)<\/td>\r\n <\/tr>\r\n
1990<\/th>\r\n Opened flower and wrapping paper store La Belle Saison (Currently the Home Decor Store)(until 2020)<\/td>\r\n <\/tr>\r\n
2002<\/th>\r\n Celebrated 100th Anniversary<\/a><\/td>\r\n <\/tr>\r\n
2004<\/th>\r\n Fumiko Kaito (6th generation) assumed the office as President<\/a><\/td>\r\n <\/tr>\r\n
2006<\/th>\r\n Established Wholesale Electronic Commerce (EC) website<\/td>\r\n <\/tr>\r\n
2011<\/th>\r\n Kinnosuke Hayakawa (7th generation) assumed the office as President<\/td>\r\n <\/tr>\r\n
2012<\/th>\r\n Renewed Wholesale EC Website to start ETONET<\/a><\/td>\r\n <\/tr>\r\n
2015<\/th>\r\n Opened cat goods store “Kamakura neco salon”<\/a><\/td>\r\n <\/tr>\r\n
2015<\/th>\r\n Opened travel pants store “Orarce” (until 2018)<\/td>\r\n <\/tr>\r\n
2015<\/th>\r\n Opened store which handles creator’s products from Japan & overseas “MONOTIAM”<\/a><\/td>\r\n <\/tr>\r\n
2016<\/th>\r\n Opened lifestyle shop “OTIUM” (until 2020)<\/td>\r\n <\/tr>\r\n
2016<\/th>\r\n Started new purchasing platform “iccokara”(until 2020)<\/td>\r\n <\/tr>\r\n
2016<\/th>\r\n Opened cat goods store \u201cKamakura neco salon Kichijoji store\u201d<\/td>\r\n <\/tr>\r\n
2020<\/th>\r\n Opened cat goods store \u201cKamakura neco salon Ariake store\u201d(until 2022)<\/td>\r\n <\/tr>\r\n\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000
2020<\/th>\r\n Opened \u201cBAKURO LOCAL MARCHE\u201d(until 2022)<\/td>\r\n <\/tr>\r\n\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000
2020<\/th>\r\n Purchasing Scan App Released<\/td>\r\n <\/tr>\r\n\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000
2021<\/th>\r\n Purchasing Scan App Released<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n \r\n <\/div>\r\n \r\n <\/div>\r\n \r\n <\/section>\r\n \r\n\r\n
\r\n
\r\n
<\/div>\r\n
\r\n
\r\n \r\n
\r\n
\"\"<\/a>\r\n
\r\n
\r\n
\r\n
Mission & Values<\/h5>\r\n <\/div>\r\n <\/div>\r\n <\/figcaption>\r\n <\/figure>\r\n <\/div>\r\n \r\n
\r\n
\"\"<\/a>\r\n
\r\n
\r\n
\r\n
Supporting
retailers\u2019 dreams<\/h5>\r\n <\/div>\r\n <\/div>\r\n <\/figcaption>\r\n <\/figure>\r\n <\/div>\r\n \r\n
\r\n
\"\"<\/a>\r\n
\r\n
\r\n
\r\n
Business Information<\/h5>\r\n <\/div>\r\n <\/div>\r\n <\/figcaption>\r\n <\/figure>\r\n <\/div>\r\n \r\n
\r\n
\"\"<\/a>\r\n
\r\n
\r\n
\r\n
Corporate Profile<\/h5>\r\n <\/div>\r\n <\/div>\r\n <\/figcaption>\r\n <\/figure>\r\n <\/div>\r\n \r\n
\r\n
\"\"<\/a>\r\n
\r\n
\r\n
\r\n
History<\/h5>\r\n <\/div>\r\n <\/div>\r\n <\/figcaption>\r\n <\/figure>\r\n <\/div>\r\n \r\n
\r\n
\"\"<\/a>\r\n
\r\n
\r\n
\r\n
Etoile Kaito’s Story<\/h5>\r\n <\/div>\r\n <\/div>\r\n <\/figcaption>\r\n <\/figure>\r\n <\/div>\r\n \r\n <\/div>\r\n \r\n <\/div>\r\n \r\n <\/div>\r\n \r\n <\/section>\r\n ","protected":false},"excerpt":{"rendered":"1902 The Founder Yoshigusu Kaito opened Kaito Shoten in Asakusa Shin-Moritacho (currently Yanagibashi) as a ma […]","protected":false},"author":35,"featured_media":2029,"parent":40,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/pages\/46"}],"collection":[{"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":32,"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/pages\/46\/revisions"}],"predecessor-version":[{"id":10559,"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/pages\/46\/revisions\/10559"}],"up":[{"embeddable":true,"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/pages\/40"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/media\/2029"}],"wp:attachment":[{"href":"https:\/\/etoile.co.jp\/en\/wp-json\/wp\/v2\/media?parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}